Benefits of Responsive Website Design

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Benefits of Responsive Website Design

[vc_row css=”.vc_custom_1454031292013{margin-bottom: 35px !important;}”][vc_column][ultimate_heading main_heading=”What is Responsive Website Design?” alignment=”left” main_heading_margin=”margin-bottom:10px;” margin_design_tab_text=””][/ultimate_heading][vc_column_text]Before I dive into the many benefits of responsive website design, let me begin by explaining what responsive website design is.  Also known as “Mobile Optimisation”, Responsive Website Design (RWD) means a site’s pages reformat themselves depending on the type of device (or screen size) they are being displayed on.  This ensures a seamless user experience whether the website is being viewed on a smartphone, a tablet, or a computer.  It means a user does not need to scroll horizontally, expand/pinch the screen or learn an entirely different interface to view the content of a site on their various devices.

The 3 key ingredients to RWD are:[/vc_column_text][vcex_list_item icon=”fa fa-check-square” color=”#3b86b0″ css=”.vc_custom_1430536297592{margin-top: 7px !important;margin-left: 14px !important;}”]Fluid Grid Layout[/vcex_list_item][vcex_list_item icon=”fa fa-check-square” color=”#3b86b0″ css=”.vc_custom_1430536307378{margin-left: 14px !important;}”]Flexible Images[/vcex_list_item][vcex_list_item icon=”fa fa-check-square” color=”#3b86b0″ css=”.vc_custom_1430536319121{margin-left: 14px !important;}”]CSS Media Queries[/vcex_list_item][/vc_column][/vc_row]

[vc_row css=”.vc_custom_1454031302637{margin-bottom: 35px !important;}”][vc_column][ultimate_heading main_heading=”What Was Mobile Web Like Before RWD?” alignment=”left” main_heading_margin=”margin-bottom:10px;” margin_design_tab_text=””][/ultimate_heading][vc_column_text]Prior to the advent of fluid grid layouts, flexible images and CSS media queries, a separate “mobile-friendly” version of a website was necessary to facilitate an acceptable user experience on smartphones.  Otherwise a website would be displayed in it’s native format making text nearly impossible to read and images so small they became useless without some form of user interaction with the device.

Having a mobile-friendly version of a website required having two URL’s.  This in turn meant having two different sites to manage, two different user interfaces, two sets of site analytics…two of everything to serve up the same content!  This was a nightmare in terms of site development, content management and regular maintenance.

As more and more consumers continue to access the web via smartphones and tablets, responsive website design is the simplest and most cost-effective way to reach them on multiple devices.  It is one website optimized for display on ALL devices.[/vc_column_text][/vc_column][/vc_row]

[vc_row el_class=”custom-info-row”][vc_column][bsf-info-box icon=”Defaults-mobile” icon_size=”50″ icon_color=”#3b86b0″ icon_animation=”fadeIn” pos=”left” el_class=”custom-info-box” desc_font_size=”22″]As of May 2013, 63% of adult cell owners used their phones to go online.
Pew Research Center[/bsf-info-box][/vc_column][/vc_row]
[vc_row el_class=”last-element”][vc_column][ultimate_heading main_heading=”Benefits of Responsive Website Design” alignment=”left” main_heading_margin=”margin-bottom:10px;” margin_design_tab_text=””][/ultimate_heading][vc_column_text]Now that we have established what RWD is and what life on the web was like prior to the widespread adoption of RWD, let’s move onto why responsive web design is so awesome…and necessary.[/vc_column_text][vcex_spacing size=”10px”][vcex_bullets]
  1. Seamless User Experience
    This may be THE most important reason to have a responsive website. A responsive website provides the best possible user experience by adapting it’s layout based upon the size of a user’s screen. By providing your user-base with a positive experience while on your site, you increase your credibility and the likelihood that they will purchase your products or services.
  2. Helps Improve Your SEO Ranking
    Google has declared responsive web design an industry best practice.  And when Google speaks the web listens! The primary reason being that sites using responsive web design have one URL and the same HTML across all devices. This makes Google’s job of crawling, indexing and organizing content much easier.  By making Google’s job easier, your search engine visibility and ranking will improve significantly.
  3. Flexibility for the Future
    The future of the web is mobile and mobile technology is constantly evolving.  It is estimated that by 2017 more than 5 billion people will own mobile phones and 80% will use their mobile phone to access the Internet!  Responsive website design allows you to keep pace by enabling you to easily modify your site as new devices come onto the market.
  4. Saves You Time and Money
    By designing and building a responsive website there is only one version of the source code and only one content management system.  This means that responsive web design will save you time, money and unnecessary headaches in the long run.
  5. Web Analytics & Tracking
    As I mentioned earlier, a key feature of responsive website design is the use of a single URL. Instead of analyzing and then consolidating the data produced by two or more URL’s, a single URL allows you to view all your web traffic data in one place.
[/vcex_bullets][vc_column_text]With the recent explosion of mobile Internet use, the importance of having a responsive website can no longer be ignored. It should not be a question of if you need a responsive website, but a question of how quickly you can have your responsive website up and running.

At Vermont Web Solutions we recommend responsive web design for all of our clients. In fact, we design and develop ONLY responsive websites because we are passionate about creating a positive user experience. For more information regarding responsive website design, feel free to contact us.[/vc_column_text][/vc_column][/vc_row]

By | 2016-11-05T18:32:22+00:00 May 6th, 2014|Mobile Optimisation, Web Design|0 Comments

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